Effective Date: July 27, 2025
At Zyra Agency LLC, a Florida-based digital marketing agency, we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy outlines our practices regarding the collection, use, and sharing of your data in compliance with the Florida Digital Bill of Rights (FDBR), effective July 1, 2024, and other applicable state and federal laws. This policy applies to all information collected through our website (www.zyra-agency.com), email communications, or other direct interactions with our services.
1. Information We Collect
We collect information to provide and improve our digital marketing services, including SEO, PPC, content marketing, and social media campaigns. The types of information we collect include:
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Personal Data: Information you voluntarily provide, such as your name, email address, phone number, or company details when you contact us, fill out forms, or engage with our services.
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Usage Data: Automatically collected data, including IP addresses, browser type, Internet Service Provider (ISP), pages visited, time spent on our site, and click behavior, gathered through cookies and similar technologies.
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Marketing Data: Information related to your interactions with our campaigns, such as email opens, ad clicks, or preferences, to tailor our services to your needs.
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Third-Party Data: Data obtained from third-party platforms (e.g., Google Ads, social media) for analytics and advertising purposes, used only with your consent or as permitted by law.
We ensure that all data collection is lawful, transparent, and limited to what is necessary for the purposes outlined in this policy.
2. How We Use Your Information
We use your information to deliver high-quality digital marketing services and enhance your experience. Specific uses include:
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Service Delivery: To respond to inquiries, provide quotes, and manage digital marketing campaigns (e.g., SEO, PPC, or social media ads).
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Analytics and Improvement: To analyze website performance, track campaign effectiveness, and optimize our services using tools like Google Analytics 4 (GA4) and SEMrush.
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Marketing Communications: To send you newsletters, promotional offers, or updates about our services, with your explicit consent. You may opt out at any time.
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Compliance and Legal Obligations: To comply with applicable laws, such as the FDBR, and respond to legal requests from authorities like the Florida Department of Legal Affairs.
We adhere to the FDBR’s data minimization principles, ensuring we collect only the data necessary for these purposes.
3. How We Share Your Information
We do not sell or rent your personal information. We may share your data in the following cases:
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Service Providers: With trusted third-party vendors (e.g., Google Ads, HubSpot) who assist with analytics, advertising, or website hosting, bound by strict confidentiality agreements.
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Legal Requirements: If required by law, such as under the FDBR or other state/federal regulations, we may disclose your information to authorities like the Florida Attorney General. We will notify you in advance, unless prohibited by law.
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Business Transfers: In the event of a merger, acquisition, or sale, your data may be transferred to the new entity, with continued protection under this policy.
Per the FDBR, we ensure that any shared data is processed only for the intended purpose and is protected against misuse.
4. Your Rights Under the Florida Digital Bill of Rights (FDBR)
As a Florida resident, the FDBR grants you specific rights regarding your personal data, effective July 1, 2024:
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Right to Access: Request details about the personal data we collect, process, or share.
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Right to Correction: Request corrections to inaccurate or incomplete data.
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Right to Deletion: Request the deletion of your personal data, subject to legal exemptions.
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Right to Opt-Out: Opt out of targeted advertising, data sales, or profiling for automated decision-making.
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Right to Non-Discrimination: We will not discriminate against you for exercising these rights.
To exercise these rights, contact us at office@zyra-agency.com or +1 (917) 456 8015. We will respond within 45 days, as required by the FDBR, and provide a cure period for any issues identified, per the Florida Department of Legal Affairs’ guidelines.
5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to enhance your experience and analyze website performance. Cookies may include:
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Essential Cookies: Necessary for website functionality, such as navigation and form submissions.
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Analytics Cookies: Track user behavior to improve our services (e.g., via Google Analytics).
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Advertising Cookies: Support targeted ads on platforms like Google Ads or social media, with your consent.
You can manage cookie preferences through your browser settings or our cookie consent banner, as required by the FDBR. Disabling cookies may affect website functionality. For more details, see our Cookie Policy.
6. Data Security
We implement robust security measures, including encryption, secure sockets layer (SSL), and two-factor authentication, to protect your data. However, no method of internet transmission is 100% secure. We strive to use commercially acceptable means to safeguard your information but cannot guarantee absolute security.
7. Third-Party Links
Our website may contain links to third-party sites (e.g., social media platforms). We are not responsible for their privacy practices. We encourage you to review their privacy policies before sharing personal information.
8. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal data from minors. If we become aware of such data, we will delete it promptly, in compliance with the FDBR and the Children’s Online Privacy Protection Act (COPPA).
9. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations (e.g., tax or regulatory requirements). When data is no longer needed, we securely delete or anonymize it.
10. Compliance with Other Privacy Laws
While the FDBR applies to our operations in Florida, we also comply with other relevant laws, such as the California Consumer Privacy Act (CCPA) for California residents, if applicable. If you are outside Florida, your data may be transferred to the United States, and by using our services, you consent to this transfer.
11. Updates to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements, such as amendments to the FDBR. The updated policy will be posted on this page with a revised “Effective Date.” We encourage you to review this page periodically. If significant changes are made, we will notify you via email or a website notice.
12. Contact Us
If you have questions, concerns, or wish to exercise your FDBR rights, contact us at:
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Email: office@zyra-agency.com
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Phone: +1 (917) 456 8015
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Address: 7901 4TH ST N STE 300, St Petersburg, FL 33702
We are committed to addressing your concerns promptly and in compliance with Florida law. If you believe we are not adhering to this policy, please contact us immediately.
